of incoming correspondences from
various parties via fax
occasionally misplaced and can be
viewed by only one person at a time
Lack of document
security when faxing
Large print volume
is required to justify offset printing
workflow, shortening document creation
cycle by 50%
distribution of faxes which saves
an average of 50-80 pages of paper
collateral production cost by 83%
as a result of eliminating offset
printing cost and reducing paper
and ease of reprinting documents
as and when needed
drag and drop feature of the software
makes it easy for us to
put together proposals."
6 Drunk Men Pte Ltd
6 Drunk Men
Pte Ltd (6DM) is the sole distributor for the
on-premise segment for drinks including Crown
Lager, Cascade Premium, Red Back, Kronenbourg
1664, Beamish Stout, Foster's Lager, Victoria
Bitter, Newcastle Brown Ale and John Smith's
Extra Smooth to its 500 customers. 6DM's
customers include pubs, discos, restaurants, supermarket
chains and expatriate clubs.
To supply these customers drinks, 6DM works with
a large network of stakeholders. Its two principles,
Foster's® International based in Australia
as well as Scottish and Newcastle based in Scotland
supply the drinks. Suppliers in China and Vietnam
supply coasters, jugs and other materials carrying
the drinks' brand, while a supplier in Italy
provides equipment and equipment parts.
In addition, 6DM has to liaise with shipping companies,
government departments, banks and law firms to
meet compliance regulations associated with bringing
in alcoholic drinks.
as a 2-person outfit in 2002 and has since grown
to a 25-person company today. From the onset,
the company recognized that its operations needed
a solution that would support its correspondence-intensive
operations and help it run efficiently.
Says Mr Adrian Sim, Managing Director, 6 Drunk
Men Pte Ltd, "The all-inone machine we were
using in the beginning was not up to speed. We
needed something that would move as quickly as
the business, which was growing rapidly."
Large Volumes of Incoming Faxes
6DM received and sent a
high volume of faxes. These consisted of orders
from customers, order confirmations from its
principles and suppliers, and even signed permits
from relevant government authorities. On average,
the company received 50-80 pages of faxes a day.
Occasionally, junk faxes further increased the
fax traffic. Employees had to ensure that the
paper tray was constantly topped up.
"Sometimes, over the weekend, the paper
would run out, and if we were out of memory, we'd
end up losing incoming faxes. This posed a problem
since we couldn't afford to miss incoming
orders for more stock," explains Mr Sim.
To further add to the challenge, faxes often had
to be duplicated so that they could be read or
filed by various parties. This further increased
print and paper cost.
Justifying Per Copy Cost
6DM was also increasing its marketing efforts.
The marketing department was generating more publicity
materials, as well as organizing events such as
pool tournaments at various venues.
"Each time, we were spending on average
$1.50 for each copy of A3 sized collaterals when
we outsourced this to a print shop. We did the
math, and decided that we needed to invest a solution
that would not only support our business, but
also manage our paper and print cost," said
an integrated solution consisting of iRC 2570i
and imageWARE Publishing Manager to support the
company's communications workflow, including
sending fax orders, receiving fax orders, printing
simple flyers and other documents and support
the company's growing marketing efforts.
Savings In Paper and Print Cost
Today, all incoming faxes are automatically
forwarded as an email to an administrator who
will then either email the fax to the relevant
person or delete it if it is a junk fax. This
vastly reduced paper and print cost.
Says Mr Sim, "From 2002 – 2006, our
business has more than doubled annually, but our
paper has not doubled correspondingly. In fact,
it has remained the same. This was the result
of saving an average of 50-80 pages a day."
The Canon solution further helped the company
realize a huge savings in print cost, as each
A3 collateral now costs a mere 25 cents per page,
a great reduction from the previous $1.50 spent
per page when we outsourced to a print shop. At
the same time, print quality was not compromised.
Easily Create Professional Looking Documents
The marketing department saved a
lot of time using the imageWARE Publishing Manager.
Explains Sim, "The drag and drop feature
of the software makes it easy for us to put together
proposals and professional looking collaterals
in a flash. We can easily combine pages and documents
of different file formats easily and quickly because
of its user-friendly interface. This has improved
the departments' workflow greatly, shortening
the document creation cycle from 40 minutes to
"Unlike other applications, the imageWARE
Publishing Manager is idiotproof. It took less
than a day to implement the software and train
our employees to use the software," says
He sums it up by saying, "Canon offered
us an excellent suite of products which not only
enabled us to market ourselves better, but also
improve our communications workflow both internally
and externally. Canon also offers professional
post-sales service that helps us solve any challenges
we might face."
Through the use of Canon solutions, 6 Drunk
Men reaped the following benefits:
- imageWARE Publishing Manager improved communication
workflow, shortening document creation cycle
- Fax forwarding feature eliminated physical
distribution of faxes, thus saving on average 50-80 pages of paper a day
- Reduced marketing collateral production
cost by 83% as a resulting of eliminating
offset printing cost and reducing paper expenditure